- 195 Hwy 50 Ste 205 Zephyr Cove, NV 89448
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Protect Your Career Earnings — On and Off the Ice
We help professional hockey players manage short earning windows, complex tax structures, and life after the game through a fiduciary family office model built specifically for athletes.
Flat-fee, fiduciary advice. No commissions. No product sales. Just a coordinated system designed to protect you during your career and beyond.
WELCOME TO WEALTH IN YOURSELF
Seek Financial Advice From Experts Committed To Putting You First
When it comes to your money you deserve the best. Somebody who has walked the walk, values education, and stays on the cutting edge of wealth building.
- Certified Financial Planner (CFP®)
- Accredited Personal Finance Coach (APFC®)
- Distinguished Adjunct Professor of Finance
- Certified Financial Therapist (CFT™)
- Master's in Advanced Financial Life Planning
- Associate Certified Coach (ACC)
Josh St. Laurent
Founder & CEO
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In Assets Advised
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Years Experience
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Professional Partners
Get Personalized Services In Tax PlanningRetirement PlanningCash FlowReal Estate StrategyInvestmentsEstate PlanningRisk ManagementPsychology and Mindset
Finances can be complex; it’s our job to give you actionable, bite-sized steps as part of a larger plan to design your ideal life and buy back your time.
OUR SERVICES
What We Provide
Finances can be complex, it's our job to give you actionable bite-sized steps as part of a larger plan to design your ideal life and take back control of your time and money.
Clarity
Life feels overwhelming when your finances are scattered. We help you organize every piece — income, assets, investments, goals — into a clear, cohesive plan aligned with how you actually want to live. Through deep discovery, cash flow mapping, and life-first financial planning, you’ll gain the clarity to move forward with confidence.
Freedom
You’ve built wealth. Now it’s time to make it work for you. Whether you’re planning a business exit, managing a real estate portfolio, or building passive income, we help you create a strategy that frees your time, not consumes it. You’ll finally have the space to travel, give back, and live life on your terms — starting now, not “someday.”
Confidence
Success without a strategy can still feel stressful. From tax optimization to estate planning to accountability coaching, we help you make smart, forward-thinking decisions that protect your legacy and empower your next chapter. No sales pitches. No hidden agendas. Just flat-fee, fiduciary advice aligned with your vision.
Josh demonstrated an incredible ability to actively listen to our financial goals and concerns. His attentiveness made us feel truly understood and valued. He went above and beyond to craft a personalized financial plan that addressed both our immediate needs and long-term aspirations. He also was able to setup a new 401k account and assisted us in setting up a family trust to secure our assets. He has a lot of resources at his fingertips and is always willing to share information. He consistently checked in with us, promptly addressing any questions or adjustments needed along the way. His transparency and clear communication built a strong sense of trust and reliability. I highly recommend Josh for your CFP needs!
I scheduled a consultation with Josh to talk about my current financial situation as well as my financial goals for the future. Talking about money can be intimidating for me due to my limited knowledge and experience. After speaking with Josh I no longer feel worried about my finances and have a clear understanding of my next steps. Josh was patient and understanding of my lack of expertise and did not make me feel like any of the questions I had were dumb. He helped me understand that I had multiple options and talked me through each one so that I could make an informed decision. It feels great to no longer be afraid to look at my bank account or have my uncertainty about my financial future weighing on my shoulders. I would highly recommend seeking financial advice from Wealth in Yourself.
I only wish I would have found this sooner! Only stared about 30 days ago but already have way more organization than before I have a budget, a realistic plan and a way better mindset/relationship with money. Josh is really easy to talk to, super knowledgeable and flexible too. Well worth the money I will definitely be a long term Client!
We highly recommend Wealth in Yourself! Josh really brings the process to your level, educates and explains things making planning for our future not only easier but exciting ! We’ve seen a significant increase in our financial wealth in just a year and are well on track to meet all our goals! Thanks Josh for all the guidance and advice!
I recently had the pleasure of working with Josh St. Laurent as my Certified Financial Planner, and I couldn’t be happier with the experience. Josh’s expertise and attention to detail were evident from our first meeting. He took the time to understand my financial goals and crafted a comprehensive plan tailored to my needs. Throughout the process, Josh was proactive in communicating updates and providing valuable insights to help me make informed decisions. His professionalism and dedication to his clients are truly commendable. I highly recommend Josh St. Laurent to anyone in need of financial planning services.
TESTIMONIALS
What Our Clients Say
When it comes to your money you deserve the best.
Josh demonstrated an incredible ability to actively listen to our financial goals and concerns. His attentiveness made us feel truly understood and valued. He went above and beyond to craft a personalized financial plan that addressed both our immediate needs and long-term aspirations. He also was able to setup a new 401k account and assisted us in setting up a family trust to secure our assets. He has a lot of resources at his fingertips and is always willing to share information. He consistently checked in with us, promptly addressing any questions or adjustments needed along the way. His transparency and clear communication built a strong sense of trust and reliability. I highly recommend Josh for your CFP needs!
I scheduled a consultation with Josh to talk about my current financial situation as well as my financial goals for the future. Talking about money can be intimidating for me due to my limited knowledge and experience. After speaking with Josh I no longer feel worried about my finances and have a clear understanding of my next steps. Josh was patient and understanding of my lack of expertise and did not make me feel like any of the questions I had were dumb. He helped me understand that I had multiple options and talked me through each one so that I could make an informed decision. It feels great to no longer be afraid to look at my bank account or have my uncertainty about my financial future weighing on my shoulders. I would highly recommend seeking financial advice from Wealth in Yourself.
I only wish I would have found this sooner! Only stared about 30 days ago but already have way more organization than before I have a budget, a realistic plan and a way better mindset/relationship with money. Josh is really easy to talk to, super knowledgeable and flexible too. Well worth the money I will definitely be a long term Client!
We highly recommend Wealth in Yourself! Josh really brings the process to your level, educates and explains things making planning for our future not only easier but exciting ! We’ve seen a significant increase in our financial wealth in just a year and are well on track to meet all our goals! Thanks Josh for all the guidance and advice!
I recently had the pleasure of working with Josh St. Laurent as my Certified Financial Planner, and I couldn’t be happier with the experience. Josh’s expertise and attention to detail were evident from our first meeting. He took the time to understand my financial goals and crafted a comprehensive plan tailored to my needs. Throughout the process, Josh was proactive in communicating updates and providing valuable insights to help me make informed decisions. His professionalism and dedication to his clients are truly commendable. I highly recommend Josh St. Laurent to anyone in need of financial planning services.
TESTIMONIALS
What Our Clients Say
When it comes to your money you deserve the best.
CASE STUDIES
Does This Sound Like You?
Different careers. Same problem. Fragmented advice.
Top Shelf Private Wealth exists to coordinate everything under one fiduciary structure—so financial decisions support your career, not distract from it.
The Active Roster Player
Mid-career professional. Strong income but constant uncertainty. Traded, relocated, and taxed across multiple states or countries. Bonuses and playoff money hit unevenly. Financial decisions are being made in pieces, not as a system. The pressure to focus on performance never stops, even when the financial picture feels unclear.
The Transitioning or Recently Retired Player
Career earnings are real, but the structure around them isn’t. Income has changed. Identity is shifting. Business ideas, real estate, and long-term investments are now in play. Decisions feel heavier because there is no next contract to fall back on. The question is no longer how much was earned—but how long it will last.
The Established Hockey Professional
Years in the game. Significant net worth. Complex holdings built over time. Multiple advisors, multiple opinions, no single point of coordination. Wealth exists, but clarity doesn’t. The focus has shifted from accumulation to protection, efficiency, and long-term legacy—without losing discretion or control.
FAQ
Frequently Asked Questions
Below, you'll find answers to some of the most frequently asked questions. If you don't find the answer to your question, please don't hesitate to contact us at [email protected] or sign up for a complimentary consultation.
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We help to guide your financial decisions with personalized strategies to reach your ideal life. True wealth is more than just money, it allows you to spend your time exactly how you want.