- 195 Hwy 50 Ste 205 Zephyr Cove, NV 89448
Who We Are
We stand out in our industry because we never accept commissions, hold ourselves to the highest academic standards, and took the Real Fiduciary™ pledge
Josh St. Laurent MS CFP® CFT™ APFC ACC, Founder & CEO
WELCOME TO TOP SHELF PRIVATE WEALTH
Seek Financial Advice From Experts Committed To Putting You First
When it comes to your money you deserve the best. Somebody who has walked the walk, values education, and stays on the cutting edge of wealth building.
- Certified Financial Planner (CFP®)
- Distinguished Adjunct Professor of Finance
- Certified Financial Therapist™
- 11,000+ Clients Helped
- Master's in Advanced Financial Life Planning
Josh St. Laurent
Founder & CEO
ABOUT TOP SHELF PRIVATE WEALTH
Built for the Financial Realities of Professional Hockey
Top Shelf Private Wealth is a fiduciary Registered Investment Adviser and family-office platform designed exclusively for professional hockey players and hockey professionals.
A hockey career is short, volatile, and geographically complex. Contracts change. Income fluctuates. Taxes span multiple states and countries. Financial decisions are often made quickly, under pressure, and with fragmented advice.
Top Shelf exists to bring structure, coordination, and long-term thinking to that environment—so career earnings are protected, not just accumulated.
OUR MODEL
A Different Model for a Different Career
Most players are surrounded by advisors who are paid to sell something: investments, insurance, products, or strategies that benefit the advisor more than the athlete.
Top Shelf Private Wealth was built differently.
We operate as a flat-fee, fiduciary firm. No commissions. No product sales. No incentives that conflict with client outcomes. Our role is to coordinate your entire financial picture—investments, taxes, cash flow, entities, and long-term planning—under one aligned system.
The result is clarity, efficiency, and fewer costly mistakes over the course of a career and beyond.
WHO WE WORK WITH
OUR CLIENTS
Top Shelf Private Wealth works with:
- Active professional hockey players
- Retired and transitioning players
- Coaches and hockey professionals with complex financial lives
Most clients face at least one of the following:
- Short or uncertain earning windows
- Cross-border or multi-state tax exposure
- Variable income tied to contracts, bonuses, or endorsements
- Fragmented advice across agents, CPAs, and advisors
- Planning needs that extend well beyond their playing years
Our role is to bring those moving pieces together into one coherent strategy.
HOW WE OPERATE
OUR APPROACH
Top Shelf Private Wealth functions as a centralized financial hub.
We provide fiduciary investment management alongside comprehensive financial planning, while coordinating closely with your existing agent, CPA, attorney, and other professionals. When gaps exist, we help identify and integrate the right specialists.
Everything is designed to support:
- Career-arc planning
- Tax efficiency across jurisdictions
- Cash-flow stability despite income volatility
- Long-term wealth preservation
- Post-career transition and legacy planning
Discretion and confidentiality are foundational to how we operate.
OUR FOUNDER
LEADERSHIP
Top Shelf Private Wealth was founded by Josh St. Laurent, who serves as the firm’s lead advisor.
Josh brings formal training in advanced financial life planning and fiduciary investment management, combined with a deep understanding of hockey culture and the unique pressures faced by professional athletes. His background allows Top Shelf to bridge the gap between technical financial strategy and the real-world demands of a hockey career.
Credentials are important—but alignment, judgment, and structure matter more.
EXCLUSIONS
WHO THIS IS NOT FOR
Top Shelf Private Wealth is not a fit for clients looking for:
- Commission-based product sales
- One-off financial advice without coordination
- High-pressure investment strategies
- A mass-market advisory experience
Our work is intentional, relationship-driven, and built for long-term stewardship.
WE WANT TO HEAR FROM YOU
START WITH A CONVERSATION
The first step is a confidential introductory call to determine whether Top Shelf Private Wealth is the right fit for your situation and career stage.
About the Firm
Leadership & Credentials
Josh St. Laurent, CFP®
Founder & Lead Advisor
- Registered Investment Adviser
- Fiduciary at all times
- Master’s Degree in Advanced Financial Life Planning
- Certified Financial Therapist™
- Advising clients across all U.S. states and territories, and internationally, for over 14+ years
10 years traveling the country specializing in many areas of finance for a national financial firm
How We Operate
Flat-fee, commission-free advice
No product sales or incentives
Strict confidentiality and discretion
Coordination with agents, CPAs, and attorneys
Who We Serve
Professional hockey players
Retired and transitioning players
Hockey professionals with complex financial lives
Next Step
Schedule a confidential introductory call
Get Personalized Services In Tax PlanningRetirement PlanningCash FlowReal Estate StrategyInvestmentsEstate PlanningRisk ManagementPsychology and Mindset
Finances can be complex, it’s our job to give you actionable bite-sized steps as part of a larger plan to design your ideal life and take back control of your time and money.
